Kate Middleton named the mum most trusted on safety in poll
Expectant Royal mother, Kate Middleton, the Duchess of Cambridge, has topped a poll commissioned by CarSafetyRules asking new car buyers to name the British mum they’d trust most on safety. Although the royal heir is not due until July, 40% of responses named Kate Middleton as the British mother they trusted most.
We wanted the survey to examine attitudes to brands and safety – and since nearly everybody struggles to tell the difference between good and average car seats, we thought it would be interesting to see if a famous name could help people to make better decisions.
The survey shows that as a parent Kate Middleton would make a great ambassador for road safety campaigns – not just for the UK, but also in places where child safety is an even more serious concern. An endorsement for commercial reasons would obviously be pretty tasteless for Kate, but in markets where parents still mistakenly believe it’s safer to carry babies in cars, responsible, high-profile role models could help to save many young lives.
As a Range Rover driver, Kate is already well-equipped for parenthood with a car with a five-star safety rating. The car also has technologies that can automatically detect a hazard and brake the car to prevent an accident. It is possible to get similar levels of protection and technology in more affordable cars, but the survey revealed that most car buyers either aren’t offered them or don’t know what to ask for in dealerships.
So who else did Brits think could make a good ambassador? Only one other stands out as having international appeal: Victoria Beckham, who came third. TV presenter Myleene Klass (who also has a range of children clothes) placed second. The Prime Minister’s wife Samantha Cameron came fourth and media personality Katie Price placed fifth. Feel free to cast your own vote here – or comment with your own suggestions for UK or global names.