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augmented reality Archives - Car Safety Rules

Augmented reality technology has power to make people better drivers

July 23, 2014 | 1

After spending years developing ways to suck content out of our smartphones and into cars’ centre stack, the big issue now facing car makers is how to keep our hands on the wheel and eyes on the road. Read More

Study concludes augmented reality technology under development at BMW will improve driver attention

January 9, 2013 | 1

Research just published in the Transportation Research: Traffic Psychology and Behaviour journal should encourage car makers to use augmented reality to improve Read More